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FOR 4A · 4B · 4C HAIR

Hair that stays moisturized. Finally.

Porosity-matched formulas built for Black hair — no more guessing which products work.

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On orders over $85

Porosity-tested

Formulated for 4A–4C

30-day guarantee

Love it or refund

10,000+ queens

Real results, real reviews

Why Porosity Matters for Hair Growth

Hair porosity is how well your hair soaks up and holds moisture.

It controls how easily water, oils, and products get into your hair. If your hair can't hold moisture, it will break faster than it grows—no matter what products you use.

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DON'T KNOW WHAT YOUR HAIR POROSITY IS?

NO PROBLEM. TAKE OUR QUIZ!

Spend years with dry curls... or a couple mins to gain the knowledge you NEED to reach your hair goals.

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Our Best Sellers

Low Porosity Deep Moisture Leave-In Conditioner

From $27 USD
$34.99 USDFrom $27 USD 22% OFF
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Low Porosity Deep Repair Hair Mask

From $27 USD
$34.99 USDFrom $27 USD 22% OFF
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Low Porosity Hydrating Shampoo

From $27 USD
$34.99 USDFrom $27 USD 22% OFF
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Mega Ayurvedic Hair Oil

From $18.99 USD
$24 USDFrom $18.99 USD 20% OFF
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Satin Bonnet

$24.99 USD
$34.99 USD$24.99 USD 28% OFF
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Before

afro headed man with styled hair in a salon setting with shelves of ethnic gals porosity products.

After

From dry curls to fully moisturized — in one wash day.

A 4-step system built around your hair's porosity. Not generic curly hair marketing.

Woman holding a bottle of shampoo against a beige background

Boost hair growth

The right ingredients only

Not every ingredient will work with your hair's porosity, texture, and density. We are formulating our products to match your hair's needs only.

Get The Growth Routine →

Save up to 40% with Bundle Deals!

Super Hydration Hair Bundle

$49 USD
$60.99 USD$49 USD 19% OFF
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Deep Conditioning & Repair Bundle

$62 USD
$79.98 USD$62 USD 22% OFF
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Low Porosity Growth & Moisture Essentials Bundle

$79 USD
$114.99 USD$79 USD 31% OFF
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Low Porosity Growth & Moisture Wash Day System

$107 USD
$147.96 USD$107 USD 27% OFF
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Low Porosity Growth & Moisture Beauty Box Bundle

$169 USD
$286.93 USD$169 USD 41% OFF
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The 4-Step Formula for a Perfect Wash Day For Your Curls & Coils

Sale

Low Porosity Deep Repair Hair Mask

From $27 USD
$34.99 USDFrom $27 USD 22% OFF
1
Sale

Low Porosity Hydrating Shampoo

From $27 USD
$34.99 USDFrom $27 USD 22% OFF
2
Sale

Mega Ayurvedic Hair Oil

From $18.99 USD
$24 USDFrom $18.99 USD 20% OFF
3
Sale

Low Porosity Deep Moisture Leave-In Conditioner

From $27 USD
$34.99 USDFrom $27 USD 22% OFF
4